Kaihanga Pukatuhi Pukatuhi Ngaio | Ritenga me te Hokomaha

Kupu Whakataki: Te Mārama ki te Mākete Hokohoko Mahere

Tānga mahere ritenga raraweE tohu ana i tētahi wāhanga ahumahi e tipu haere ana te $2.3 piriona, e mahi ana ki ngā pakihi, ki ngā kaihokohoko, me ngā whakahaere puta noa i te ao. Ahakoa he waitohu tīmatanga koe e whakarewa ana i tō raina hua tuatahi, he kaihokohoko rongonui rānei e whakawhānui ana i ō tuku, he mea nui te mārama ki te whakatere i te hanga mahere rarawe mō te hua me te angitu.

Hei kaihanga tika mō te 14+ tau i roto i te tānga motuhake, kua whakamahia e mātou ō mātou pūkenga ki tēnei aratohu whānui e kapi ana i ngā mea katoa mai i ngā āhuatanga utu ki ngā whakaaro hoahoa.

Wāhanga 1: He aha rawa te Tānga Mahere Hokomaha Ritenga?

Kei tua atu i te Tānga Taketake: He Ratonga Tāpiri Uara

Tānga mahere hokohoko ritengaKo te kaupapa matua he hanga i ngā mahere, ngā puka hautaka, me ngā whakaritenga whaiaro i roto i ngā rahinga nui, ko te tikanga ka tīmata mai i te 100 waeine. He rerekē ki ngā hua kua oti kē te hoko, ka taea te whakarite i ia huānga:

• Hoahoa me ngā Rauemi Uhi (hiako, hiako vegan, papanga, pepa motuhake)
• Tahora me ngā Ihirangi o roto (te rā/kāore i te rā, ngā wāhanga motuhake)
• Ngā Huānga Mahi (ngā tohuwāhi, ngā pōke, ngā pupuri pene)
• Whakaurunga Waitohu (ngā tohu, ngā tae, ngā karere waitohu)

Ngā Wāhanga Mākete Matua e Mahihia ana:

• Rāngai Pakihi: Ngā kaiwhakamahere kaimahi, ngā rauemi hui, ngā koha kiritaki
• Ngā Whare Mātauranga: Ngā kaiwhakamahere ākonga, ngā kaiwhakahaere kaiako
• Waitohu Hokohoko: Ngā hua tapanga tūmataiti mō ngā mekameka toa pukapuka
• Oranga me te Whakangungu: He kaiwhakamahere motuhake mō te oranga tinana, te whakamahere kai, me te whakaputa hua
• Kaihoko Hokohoko Ipurangi: He kaiwhakamahere motuhake mō ngā hunga whakarongo motuhake (haereere, marena, tahua)

Wāhanga 2: Ngā Take Matua e Pā Ana ki te Utu o te Mahere Hokohoko Rahi

Mā te mārama ki ēnei taurangi ka āwhina i a koe ki te whakatau whai whakaaro me te whakapai ake i tō tahua.

1. Te Rahi o te Ota me ngā Ōhanga Tauine

*Ka rerekē ngā utu i runga i ngā whakaritenga i raro nei

2. Taumata Whakaritenga me te Uauatanga

Utu Whakaputa:

• Uhi ngohengohe taketake: He tino ohanga, he pai mō ngā kaiwhakamahere mātauranga/mahi
• Uhi Mārō Herea ki te Kete: He āhua kounga teitei, he 25-40% teitei ake te utu i te uhi ngohengohe
• Ngā Rauemi Motuhake: Hiako (+60-120%), Hiako Huawhenua (+40-80%), Kakahu (+30-60%)

• Ngā Tikanga Whakaoti:

• Tānga Pepa Konumohe: +$0.50-$1.25 mō ia waeine
• Te whakairo/te tango i ngā momo: +$0.75-$1.50 mō ia waeine
• Paninga Ira UV: +$0.30-$0.80 ia waeine

Whārangi ā-roto me te Tahora:

• Ngā Tahora Paerewa: Te whakamahi i ngā tauira o nāianei (te utu iti rawa)
• Āhua-Ritenga: Ngā tauira kua whakarerekētia me tō waitohu
• Tino Whakaritenga: Ngā tahora ahurei e hiahia ana kia hoahoahia mai i te tīmatanga (+$500-$2,000 utu hoahoa)

3. Te Kounga o te Pepa me ngā Whakaaroaro Taiao

Kia Mōhio ki te Oranga Tonutanga: 68% o ngā kaihoko o ēnei rā e pai ake ana ki ngā pepa e pai ana ki te taiao, ahakoa he utu nui.

Wāhanga 3: Te Tukanga Hanga: Mai i te Ariā ki te Tukunga

Hipanga 1: Whakawhitiwhiti Kōrero me te Whakamahere (Wiki 1)

• Aromatawai hiahia me te whakataurite i ngā whāinga
• Aratohu whiriwhiri rauemi
• Te whakatūnga o te rārangi wā

Hipanga 2: Hoahoa me te Tā i mua i te Tā (Wiki 2-3)

• Kōwhiringa tauira, waihanga hoahoa ritenga rānei
• Tukanga whakamātautau (e 3 ngā wāhanga e whakaurua ana)
• Te whakarite kōnae whakamutunga kia rite ki ngā whakaritenga tā

Hipanga 3: Te Whakaputa (Wiki 4-6)

• Te Tapahi Tika: ±0.5mm te manawanui mō te whakarite tino tika
• Tānga Taumira-Teitei: Iti rawa 300 DPI, he maha ngā wā ka ōrite te tae Pantone

• Herenga: Kei roto i ngā kōwhiringa:

• Tuitui Nohoanga: He utu iti mō ngā mahere angiangi
• Herenga Tino Pai: Āhua ma, he pai mō ngā pukapuka matotoru ake
• Waea-O/Poroiti: Mahi papatahi
• Smyth Sewn: Te pakari kounga teitei mō ngā taonga tuku iho

Hipanga 4: Te Mana Kounga me te Tākai (Wiki 7)

• Rārangi arowhai tirotiro 12-ira
• Ngā takai tiaki (ngā putea poly takitahi, ngā kātene kōpikopiko)
• Te whakarite tuku me te aroturuki

Wāhanga 4: Ngā Auahatanga Hoahoa e Ārahi Ana i ngā Hokonga a te Kaiwhakamahere mō te tau 2024

Ngā Auahatanga Mahi

• Ngā Waehere QR Whakauru: Te hono atu ki ngā rauemi matihiko, ki ngā hapori rānei
• Ngā Pūnaha Āhuahira: Ngā whakaurunga whakakapinga mō te whakamahinga tonu
• Whakaurunga Whakamahere Atamai: Ngā wāhanga i hangaia hei tāpiri atu ki ngā taupānga whakaputa hua rongonui

Ngā Tohutohu Ataahua

• Ngā Papatae i Āhuatia e te Taiao: Ngā tae whenua, ngā whakaahua tipu
• Te Ataahua Iti: Ngā tahora ma me ngā whakapaipai whakarewa ngawari
• Māia me te Toi: Ngā huānga i tuhia ā-ringa, ngā horoinga wai

Te Tohungatanga Ihirangi

• Ngā Tahora Arotahi ki te Motuhake: Ngā kaiwhakamahere mō ngā mahi, ngā hākinakina rānei
• Whakaurunga Oranga Hinengaro: Ngā akiaki aroā, ngā wāhanga whakawhetai
• Aroturuki i te Oranga Tonutanga: Ngā tātaitai tapuwae waro, ngā kaihanga whanonga taiao

Wāhanga 5: Me pēhea te whiriwhiri i tō kaihanga rarawe

Ngā Pātai Matua hei Pātai atu ki ngā Kaiwhakarato Pea:

1. Ngā Rahinga Ota Iti rawa

• "He aha te iti rawa o tō taumata, ā, he tauira kaupapa kei reira?"

2. Ngā Herenga Whakaritenga

• "He aha ngā huānga ka taea te whakarite, me ērā kua whakaritea?"

3. Rārangi Wā Whakaputa

• "He aha te huarahi tūturu e taea ai e koe te huri i te taunakitanga kua whakaaetia ki te tuku?"

4. Tukanga Whakapūmau Kounga

• "Ka taea e koe te whakamārama taipitopito i ngā paearu tirotiro me ngā reiti whakakorenga?"

5. Ngā Tikanga Whakawhitiwhiti Kōrero

• "Ko wai te tangata hei hoapā māku, ā, he aha ngā wā whakautu?"

Ngā Tohu Whero hei Ārai:

• Ngā Korero Iti Rawa Kāore i te Tūturu: He maha ngā wā e tohu ana i te kounga kua heke
• Ngā Ture Kirimana Korekore: Mā ngā whakaaetanga mārama ka ārai i ngā māramatanga kore
• Whakawhitiwhiti Kōrero Iti: Ka whakaoti rapanga ngā hoa aro nui i runga i te matatika
• Kāore he Tauira Kaupapa: Whakamātauria te kounga ā-tinana i mua i te tono nui

Wāhanga 6: Ngā Taupānga Ahumahi me ngā Kōrero Angitu

Akoranga Take Pakihi: Kete Whakauru Kamupene Hangarau

Wero: I hiahiatia e tētahi kamupene SaaS ngā kete pōwhiri waitohu mō ngā kaimahi hou e 2,000 i ia tau.

Otinga: Ngā mahere ritenga A5 me:

• Kua whakauruhia ngā uara o te kamupene ki roto i ngā tohutohu ā-wiki
• Ngā whārangi anga angitu tuatahi mō ngā rā 90
• Ngā hononga QR ki ngā rauemi whakangungu
• Ngā uhi hiako vegan kounga teitei me te whakairo ngawari o te waitohu

Ngā Hua: 94% te pai o ngā kaimahi ki ngā kete, te whakahekenga o ngā pātai whakataki mā te 37%.

Angitu Hokohoko: Mekameka Toa Pukapuka Motuhake

Wero: I hiahia te toa pukapuka motuhake ki tētahi hua motuhake hei whakapiki i ngā moni whiwhi.

Otinga: Ngā mahere kaupapa tuhituhi ā-wā e whakaatu ana i:

• Ngā kōrero a ngā kaituhi puta noa
• Ngā aroturuki wero pānui
• Ngā maramataka huihuinga ā-rohe
• Te mahi tahi me ngā kaituhi ā-rohe mō te waitohu

Ngā Hua: He 62% teitei ake te tawhē i ngā waitohu ā-motu kua hokona anō, ka eke ki te 15% o ngā moni whiwhi toa.

Wāhanga 7: Ngā Pātai Auau

P: He aha te ota iti rawa mō ngā kaiwhakamahere ritenga?
A: Ahakoa ka tīmata ngā MOQ paerewa i te 100 waeine, ka tukuna e ētahi kaihanga he kaupapa whakamātautau o te 50 waeine mō ngā pakihi kua roa e whakamātautau ana i ngā ariā hou. I te nuinga o te wā ka wātea ngā tauira rahinga o te 1-5 waeine.

Q: Kia pehea te roa o te tukanga katoa mai i te uiuinga ki te tukunga?
A: Ko te roanga wā noa he 8-10 wiki: 1-2 wiki mō te kōrero/hoahoa, 5-6 wiki mō te whakaputa, me te 1-2 wiki mō te tuku. He maha ngā wā ka wātea ngā kōwhiringa tere (5-6 wiki katoa) mō te utu 25-40%.

Q: Ka taea e koe te mahi me aku kōnae hoahoa o nāianei?
Āe, e whakaaetia ana e te nuinga o ngā kaihanga ngā kōnae AI, PDF, INDD rānei. Ka whakaratohia e mātou he aratohu tauira whānui, ā, ka tukuna he arotake kōnae kore utu i mua i te haere tonu ki te whakaputa.

Q: Kei te whakahaerehia e koe te tuku taonga ki aku kiritaki?
A: He maha ngā kaihanga e tuku ana i ngā ratonga whakatutuki tapanga mā, tae atu ki ngā pepa tākai ritenga, te tākai waitohu, me te tuku tika ki te kiritaki. Ko te tikanga ka tāpirihia he $1.50-$3.00 mō ia waeine me ngā utu tuku tuturu.

P: Ā, me pēhea ngā tiwhikete oranga tonutanga?
A: Me whakarato e ngā kaihanga rongonui ngā tiwhikete FSC (Forest Stewardship Council) me te SFI (Sustainable Forestry Initiative) mō te pepa, me ngā taipitopito mō ngā waituhi me ngā tukanga whakaputa e pai ana ki te taiao.

Wāhanga 8: Ngā Mahi e Whai Ake Nei me te Tīmatanga

Tō Ara ki ngā Kaiwhakamahere Ritenga:

1. Tautuhia tō Tirohanga

Te hunga whakarongo, te utu, te uara ahurei

2. Tono Whakawhitiwhiti Kōrero

Kōrero ki ngā kaihanga e 2-3 hei whakataurite

Pātai atu mō ngā tauira hua rite

3. Tīmata ki ngā Tauira

Ahakoa te utu mō ngā tauira, ka ārai tēnei i ngā hapa nui utu nui

4. Tīmata ki ngā Rahinga Pūmau

Whakamātauria te urupare a te mākete i mua i ngā herenga nui

5. Mahere mō te Whakahoutanga

He maha ngā wā ka pai ake ngā raina angitu i ia whakahaerenga whakaputa

Te Tirohanga Ngaio: Te Uara Huna o te Hanganga Kounga

Haunga te hanga taketake, ka whakaratohia e te hoa hanga tika:

• Arotautanga Hoahoa: He tohungatanga hangarau hei whakarei ake i te roa me te mahi
• Aratohu Rauemi: Kei te wātea inaianei me ngā huarahi kē atu e whai hua ana
• Mātauranga Mākete: Ngā tirohanga mō ngā hoahoa me ngā āhuatanga e hokona ana
• Te Whakangāwari i te Whakahaere Rautaki: Te Whakahaere i ngā kaipuke o te ao, ngā tikanga tuku iho, me ngā whare putunga

Temākete kaiwhakamahere rarawekei te tipu tonu i te 7.2% ia tau, ā, kei te piki haere te wāhanga o ngā hua kua whakaritea. Ahakoa te hanga taputapu umanga waitohu, ngā hua hokohoko, ngā pūnaha whakahaere motuhake rānei, mā te whakamahere whakaaro nui me te hononga hanga tika ka huri ngā ariā hei ao tūturu, whai hua.